The Main Event During Cannes 65
The Cannes Film Festival has a legendary international reputation as one of the most important social and cultural events in the world. Featuring Marilyn Monroe as the face of it's 65th celebration, for nearly two weeks, Cannes would once again be home to virtually every A-list celebrity and VIP personality on the planet. While screenings and awards ceremonies consumed afternoon itineraries, it was the star-studded red carpet at the end of the Croisette that owned the night.
Gotha Club, one of only two relevant nightlife destinations during the Cannes festival, joined forces with New York based nightlife icon Provocateur to create what would be the most talked about event series during the festival.
We worked in close collaboration with management from both venues to create a hybrid brand experience overseas. We provided planning and technical consulting, exterior and interior signage, print and digital invitations, guerilla marketing materials, staff uniforms, POS collateral and production assistance.