We Tailor Exceptional Occasions

Highly skilled at showcasing the collective creativity of our clients, Eye-Def Media offers full-scale thematic event concepting, brand integration, creative and production management. From concerts and music festivals to retail pop-ups and intimate affairs, we captivate diverse audiences with memorable brand experiences.

Concept

We approach each event by first establishing a clear understanding of our clients vision, goals and audience. We provide turnkey assistance with venue selection, thematic set design, brand placement and conceptual renderings.

Creative

Our measure of a truly successful event is one that enchants audiences from the moment it's announced. We deliver world-class custom creative that tastefully unifies and supports our client's ambitions and reputations.

Production

We partner with our clients from start to finish, offering production assistance and efficient budget management to maximize impact. Our extensive network of production specialists, stand ready to execute virtually any occasion.

Room 101: Miami Music Week

Introducing Room 101, the invitation only VIP Lounge of one of the most anticipated performances during Miami's Ultra Music Festival; Swedish House Mafia's Masquerade Motel. Named after the infamous torture chamber introduced in the novel Nineteen Eighty-Four by George Orwell, Room 101 set the standard for VIP experiences in 2011 and again in 2012.

We began shaping the Room 101 concept from it's infancy. After establishing a seductively appropriate identity, in-line with the Swedish House Mafia brand, we began working with Swedish House Mafia and Room 101 management on thematic production concepts, set design and construction planning to build the exclusive VIP stage platform. 

We created custom branded experiential elements including high-end print and digital invitations, signage, LED wall motion graphics, POS menus and apparel, guest gifting components and credentials. Following the creative process, we provided production assistance and custom fabrication by sourcing local print shops and production houses to ensure proper execution.

On and off-site in South beach, our production crew captured footage of this epic 3-day experience from the eyes of our guests to the legendary scenes of the main stage. With over several thousand views and shares, our recap film forever memorialized Room 101 as one of the most unforgettable festival VIP experiences ever produced.

The Skinny Can Takes a Catwalk

Fashion Week has long been one the most anticipated cultural events on the global calendar. Known for our extensive experience working within the fashion, luxury and hospitality landscape, we were called upon to assist with the launch of the, Sophia Vergara sponsored, Diet Pepsi Skinny Can at the Mercedes-Benz event facility during New York Fashion Week.

We partnered with Edelman-Matter, Diet Pepsi's world-renowned agency of record, to help create the branded pop-up lounge dubbed as the "Diet Pepsi Style Studio."  We provided creative consulting, conceptual renderings, invitations, event signage, promotion materials, recap presentations and production support.

F*** Me I'm Famous!: New York

Officially introduced by Cathy & David Guetta in Ibiza during the summer of 2001, the F*** Me I'm Famous! performance concept has since become one of the most "famous" parties the world of music has ever seen. Catering to an exploding international fanbase of nightlife A-listers and electronic dance music enthusiasts, it was only a matter of time before the larger-than-life concert experience made its way over the Atlantic. Eye-Def Media was center stage to help make it a reality.

We worked alongside David Guetta's brand team and a local hospitality management group to build out a luxury VIP stage experience within Roseland Ballroom, one of New York's most iconic concert venues.  We were tasked with recreating the magic and glamorous atmosphere of David & Cathy Guetta’s original party for the city's international jetset community.

Working within FMIF's existing brand guidelines and specifications, we provided VIP stage concept and décor renderings, print and digital invitations, social marketing collateral, interior and exterior venue signage, custom bottle service menus and production assistance to facilitate the fabrication and proper installation of the stage concept.

Our production crew was on set to capture the electricity of what would be among the most notable parties to attend during New York Fashion Week. Our event recap film narrates the VIP experience from backstage arrival to the explosive grand finale.

The Main Event During Cannes 65  

The Cannes Film Festival has a legendary international reputation as one of the most important social and cultural events in the world. Featuring Marilyn Monroe as the face of it's 65th celebration, for nearly two weeks, Cannes would once again be home to virtually every A-list celebrity and VIP personality on the planet. While screenings and awards ceremonies consumed afternoon itineraries, it was the star-studded red carpet at the end of the Croisette that owned the night.

Gotha Club, one of only two relevant nightlife destinations during the Cannes festival, joined forces with New York based nightlife icon Provocateur to create what would be the most talked about event series during the festival.

We worked in close collaboration with management from both venues to create a hybrid brand experience overseas. We provided planning and technical consulting, exterior and interior signage, print and digital invitations, guerilla marketing materials, staff uniforms, POS collateral and production assistance.

Size In THe Park: Steve Angello 

Following the electronic music supergroup Swedish House Mafia's final world tour, former member and producer Steve Angello set out to create his own music label, Size records. For two consecutive years, Central Park would serve as the stage for New York's summer event series "Size In The Park," featuring Steve Angello and other top artists.

We provided branded marketing materials, digital invitations, signage, custom menus and production assistance for the concert's two day private VIP stage experience.