The 20,000 Square Foot Wonderland
Upon opening their second New York City outpost on Park Avenue, Gansevoort Hotel Group partnered with Eye-Def Media to showcase their new 20,000 square foot tri-story rooftop venue as a brand of it's own. Beloved by jetsetters and locals alike, Gansevoort Park Rooftop, where downtown edge meets uptown sensibility, now defines the nightlife of the neighborhood.
Our challenge was to create a socially driven web platform that captured the presence of Gansevoort Park Rooftop's six unique spaces within the venue. Our goal was to provide visitors with the experience of each distinct area individually and collectively, while offering the tools and information they would need to interact with the venue.
With the precision of a bespoke suit, we carefully tailored an ultra-chic interactive website matched with super smooth effects and transitions, befitting a sky-high luxury oasis. Visitors could view current events through social media integrations, and communicate directly with the hotel's hospitality department for reservations.
To better represent the rooftop as it's own brand, we provided additional creative assets and collateral, professional interior photography and a motion graphic property elevator reel to inform guests of the hotel's many offerings around the world.