F*** Me I'm Famous!: New York

Officially introduced by Cathy & David Guetta in Ibiza during the summer of 2001, the F*** Me I'm Famous! performance concept has since become one of the most "famous" parties the world of music has ever seen. Catering to an exploding international fanbase of nightlife A-listers and electronic dance music enthusiasts, it was only a matter of time before the larger-than-life concert experience made its way over the Atlantic. Eye-Def Media was center stage to help make it a reality.

We worked alongside David Guetta's brand team and a local hospitality management group to build out a luxury VIP stage experience within Roseland Ballroom, one of New York's most iconic concert venues.  We were tasked with recreating the magic and glamorous atmosphere of David & Cathy Guetta’s original party for the city's international jetset community.

Working within FMIF's existing brand guidelines and specifications, we provided VIP stage concept and décor renderings, print and digital invitations, social marketing collateral, interior and exterior venue signage, custom bottle service menus and production assistance to facilitate the fabrication and proper installation of the stage concept.

Our production crew was on set to capture the electricity of what would be among the most notable parties to attend during New York Fashion Week. Our event recap film narrates the VIP experience from backstage arrival to the explosive grand finale.