The Skinny Can Takes a Catwalk

Fashion Week has long been one the most anticipated cultural events on the global calendar. Known for our extensive experience working within the fashion, luxury and hospitality landscape, we were called upon to assist with the launch of the, Sophia Vergara sponsored, Diet Pepsi Skinny Can at the Mercedes-Benz event facility during New York Fashion Week.

We partnered with Edelman-Matter, Diet Pepsi's world-renowned agency of record, to help create the branded pop-up lounge dubbed as the "Diet Pepsi Style Studio."  We provided creative consulting, conceptual renderings, invitations, event signage, promotion materials, recap presentations and production support.