La Maison du Champagne
Set at the base of the Gansevoort Hotel on Park Avenue, this deco-inspired modern interpretation of the Parisian 1940's underground music movement, provides guests a return to an early era of opulence. Named after billionaire champagne collector Winston Fisher, Winston's Champagne Bar, quickly established it's reputation as the foremost destination for collectors and enthusiasts seeking a menu of fine and rare champagne.
We were challenged with creating a modern luxury brand dressed with vintage appeal in coordination with the venue's construction process. Working alongside all-star interior firm iCrave, we analyzed design notes, texture samples and mood boards to gather inspiration behind what would become the brand's personality.
Winston's paradoxical logo features design tones reminiscent of early 1900's European elegance combined with the feel of a prohibition era speakeasy. To further develop Winston's uniquely whimsical personality, we created custom engraved illustrations highlighting elements such as the iconic Duesenberg and canary yellow grand piano which would be representative of the brand across various channels. To showcase the venue and it's offerings, we provided supporting brand assets, a gallery style website platform and ongoing print and digital marketing materials, seamlessly tied together with social media integration.